Privacy Policy
Effective Date: 01/01/2025
At Ultimate Asset Protection, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data when you visit our website, https://www.ultimateassetprotection.com.
1. Information We Collect
We collect information in the following ways:
Information You Provide to Us Directly:
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When you fill out forms (such as contact or quote request forms)
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When you communicate with us via email, phone, or live chat
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When you use any embedded tools (like scheduling or case intake forms powered by Lawmatics)
Information We Collect Automatically:
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Device and Usage Data: IP address, browser type, device ID, pages visited, time spent, and referral sources.
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Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to personalize your experience and measure website performance.
2. Technologies and Services We Use
We use the following third-party services which may collect or process your data:
WordPress
Our website is powered by WordPress. While WordPress itself does not collect personal data from visitors by default, plugins or embedded tools may.
Lawmatics
We use Lawmatics, a legal CRM and client intake platform, to manage inquiries and form submissions. Data you submit through contact or scheduling forms may be processed and stored by Lawmatics.
Google Analytics
We use Google Analytics to understand how visitors use our site. This includes anonymized tracking of behavior such as time on page, location (by IP), and interaction with content.
You can opt out of Google Analytics tracking here: https://tools.google.com/dlpage/gaoptout
Google Ads
We use Google Ads to advertise our services online. Google Ads may use cookies or device identifiers to show relevant ads across the web based on your past visits to our website.
StackAdapt
We use StackAdapt, a programmatic advertising platform, to reach new and returning users through digital ad campaigns. StackAdapt may collect anonymized user behavior data for targeting purposes.
3. How We Use Your Information
We may use the information we collect to:
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Respond to your inquiries
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Schedule appointments or consultations
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Improve website functionality and user experience
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Analyze and measure advertising effectiveness
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Customize content and ads you see on our site and across the web
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Comply with legal obligations
4. Sharing of Information
We do not sell your personal information. We may share data with:
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Service providers (such as Lawmatics, Google, or StackAdapt) for legitimate business purposes
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Legal authorities, if required by law or to protect our legal rights
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Our internal team or contractors for business operations (e.g., marketing, IT support)
5. Your Choices and Rights
Cookies
You can control or disable cookies through your browser settings. Disabling cookies may limit some features of the website.
Do Not Track
Our website does not currently respond to “Do Not Track” signals.
Residents of California (CCPA)
If you reside in California, you have the right to:
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Request access to personal information we’ve collected about you
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Request deletion of your personal information
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Opt out of the sale (we don’t sell your data)
To exercise these rights, please email us at [Insert Contact Email].
Residents of the European Union (GDPR)
If you’re in the EU, you have the right to access, rectify, or erase your personal data, and to object to or restrict certain processing. You can also request a copy of your data.
6. Data Security
We take commercially reasonable measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Children’s Privacy
This website is not intended for children under the age of 13, and we do not knowingly collect information from children.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with the new effective date.
9. Contact Us
If you have questions about this policy or your data, contact:
Skabelund PLLC
Email: info@skabelund.com
Website: ultimateassetprotection.com